Jeremy Scott in a VOGUE interview: "For me, escapism is a necessary form of expression, without which I would lose my mind."

How do you manage the balancing act between opulence and attitude, between a wink and seriousness?

I leave the context to others. My designs contain a sincerity that comes from the heart. Even when I address critical topics, I try to add a wink, hoping that it will be understood and received with favor.

Playful aesthetics, one of your signature styles, are currently very popular. Do you see them as a visual ray of hope in challenging times?

The world has always been a serious place, where much tragedy occurs. Even if it's just individual fates that take place beyond geopolitical events. So, yes, I feel there should always be room for playfulness. And if a design I bring into the world sparks a little joy in people, I think that's an important asset. Especially in moments when things feel overwhelming, a humorous aesthetic can offer refuge. Bringing this energy to life feels almost magical to me and has always preoccupied me.

How do you stage escapism without becoming trivial?

Strength. Expression. Instinct. I try to express all my creativity in my designs.

Isn’t escapism, above all, a luxury?

For me, escapism is, above all, a necessary form of expression; without it, I would go mad. Think back to America in the early 1930s— depression , financial worries, hunger. Despite everything, people would go to the cinema for a movie for their last penny. To be entertained and briefly forget their worries and troubles in fictional worlds. This healing quality, in my opinion, makes escapism an undervalued form of expression.

"Blinded by Delight" also addresses the feeling of being overwhelmed—a central theme of our time. Does this give art and design a different status?

For me, that's beyond question. Art and fashion open up spaces in which we can tell stories differently, understand them in new ways, and apply them to current situations. This allows us to gain distance, to take a step back. Because sometimes a mental break is truly necessary—and what could be wrong with filling it with joy?

This article is part of the October issue of VOGUE, which has been on sale since September 27. You can order it here!

More topics on VOGUE.de: